berlinpolis GmbH
Concardis GmbH
Gräfliches Rentamt Lütetsburg
Hager Kulturwochen
Johanniter-Unfall-Hilfe e.V.
Medicus GmbH
Panorama Fashion Fair Berlin GmbH
Stadtbau Pforzheim GmbH
ZFV zahnärztlicher Fach-Verlag GmbH

The services
Concept & Design
The task
Lyxor International Asset Management assigned der Leuschner. Creativbüro the task of developing an advertising campaign that would communicate Lyxor as the provider of Exchange Traded Funds in Germany and Switzerland.
The case
der Leuschner. Creativbüro analysed the communication of the competitors. This led to the strategy of establishing Lyxor as the ETF vendor with a strikingly simple and visual communication.

Visually, the advertising style was uniform, the address kept simple through the use of reduced typography. With regard to content, the campaign posed a question to the viewer and not only gave him the Lyxor Financial product as an answer, but also offered him detailed information on the product.

As the advertisement was predominantly broadcast in the daily press, we reduced the information down to the core message and let the motives speak through free space. In a surrounding dominated by text, the advertising campaign stood out because of its „free space“.

Today Lyxor is the most popular ETF-Brand in Europe.